Aim
The main goal Annual Food Agenda is to engage consumers, encouraging them to think about the food they eat and involving the entire value chain.
The Annual Food Agenda is a communication project powered by EIT Food, a European Knowledge and Innovation Community (KIC), which receives funding from the European Commission body ‘EIT’. EIT Food was set up to transform our food ecosystem and it supports innovative and economically sustainable initiatives which improve our health, our access to quality food, and our environment.
The Annual Food Agenda is coordinated by Universidad Autónoma de Madrid- IMDEA Food with the participation of 10 key partners including food industry companies, universities and research centers, coming from 4 European countries such us: Poland (Maspex and Institute of Animal Reproduction and Food Research of the Polish Academy of Sciences, Food Bank in Olsztyn) Spain (Consejo Superior de Investigaciones Científicas, Universidad Autónoma de Madrid and Grupo AN), United Kingdom (University of Cambridge and PepsiCo), Finland (VTT), the CLC (EIT Food Co-Location Centres) of the South and North-East. In addition, we have external contributors from Turkey and Romania.
Dive into the Food journey? From farm to Fork
The main goal Annual Food Agenda is to engage consumers, encouraging them to think about the food they eat and involving the entire value chain. This project wants to go beyond the next stage linking healthy diets to an active and healthy life-style, as well as to a healthier planet, and hopefully, increasing food career-turning decisions, inspiring the new generations of future consumers to dive into the food journey.
This project is a consumer-centered initiative that develops a set of events to reach citizen insights, and to encourage public debate and interaction among the different food system stakeholders. Fostering the dialogue between academia, industry, producers and consumers in day-to-day environments, related and non-related to food, to raise consumer’s understanding of the food system.
