What motivates commercial companies to create and participate in sustainable food systems? We tend to believe that the only way to achieve environmental sustainability is to use restrictive regulations and bans, but research shows that it may be more to do with markets and our perceptions of moral good. Find out more at this fascinating talk, followed by a Q and A.
University of Cambridge
Friday 2nd October 2020
University of Cambridge, UK
To join the talk please find the Zoom link here: https://www.globalfood.cam.ac.uk/repres/food-thought-coffee-break-talks
Students, academics and general public.
Lili Jia is a Senior Research Associate at the IfM, Department of Engineering, University of Cambridge. Her work focuses on strategising sustainable behavioural transitions in manufacturing and consumer demand. Previously, she held appointments at University of London, University of Bonn, Germany, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO), Germany and China Appraisal Group, China. She received her PhD in Economics at Martin Luther University Halle-Wittenberg, Germany.
Her research seeks to gain insights into social, economic and environmental trade-offs in decision-making with interdisciplinary methods.