PepsiCo’s R&D provide unrivalled technical skills and solutions to offer more enjoyable and nutritious products to more people, in more places, engendering more trust worldwide. PepsiCo currently collaborates with over 50 Global R&D academic partners across five continents, including many high- prestige academic institutions, providing support through research placements, industrial internships and teaching support. Understanding current and future consumer demands is critical to unlocking differentiated innovation, thus PepsiCo is increasingly using design led innovation. Effective dialogue with consumers through traditional or digital channels, co-creation, focus groups or other research approaches is critical to partnering with an active consumer.
I’m a Confused Consumer, Get Me Out of Here!